Transform your press releases into fully optimized publications using keywords and links to help increase appearances in search engine results, and increase your release traffic on social media channels.
Use SEO for Press Releases to enhance your search results and spread your message across numerous channels. The more visible your message is, the bigger your audience will become.
SEO for Press Releases focuses on Optimization and Socialization.
Understand how press releases have undergone the shift to SEO press releases, and the tools and tips for for writing them.
Write Better Press ReleasesUsing this how-to guide, public relations professionals can learn the step-by-step process for making their online press release a search engine optimized press release.
Optimize Your Press ReleasesWe place the right words in the right location of your release to ensure that your press release is found.
Connect to applications like Facebook or Twitter to cross promote your message and drive traffic.
Highlights SEO keywords to set them apart from other words or phrases in the text of the press release.
Structure the components of your release, categorized with metadata.
Tag related press releases with associated keywords to drive traffic to your release.
Include trackbacks in your release
Embed social media components to more easily engage in the conversation
Blog integration to drive the conversation
XHTML newsfeeds for tracking