latest news releases from the newsroom
go2/UDS Directory Corp.
go2 SpeedPoll Generates More Than One Million Mobile Survey Responses
NEW YORK, June 6, 2007 (PRIME NEWSWIRE) -- MMA Mobile Marketing Forum -- go2(r) (www.go2.com) , a leading mobile media company in the United States and operator of the go2 Mobile Content Network(tm), today announced that its go2 SpeedPoll(tm) mobile consumer survey product has generated more than one million mobile survey responses. go2 SpeedPoll provides invaluable insight on mobile consumer wants, needs and opinions on mobile phone services, hot topics and popular culture.
Mobile Marketing Association (MMA)
MMA Announces Formation of Participation TV Committee
NEW YORK, June 6, 2007 (PRIME NEWSWIRE) -- Mobile Marketing Forum -- The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the formation of the first industry-wide committee to focus on the growth of TV's mobile participation. The MMA, which launched the first version of its interactive TV guidelines in June 2005, appointed a committee, represented by all key industry sectors, that will enable U.S. TV viewers to engage with their favorite shows in a consistent manner. The Participation TV (PTV) Committee includes TV broadcasters, producers, mobile operators, mobile gateway providers and application specialists.