The KnowCeliac.org campaign, produced by Hill Holliday with a coalition of celiac disease organizations led by Beyond Celiac. offers visually enticing food-prep videos with a jarring twist – they include ingredients such as razorblades, scorpions, and thumbtacks, viscerally communicating just how painful it is for people with celiac disease to eat food that contains gluten.
The KnowCeliac.org campaign, produced by Hill Holliday with a coalition of celiac disease organizations led by Beyond Celiac. offers visually enticing food-prep videos with a jarring twist – they include ingredients such as razorblades, scorpions, and thumbtacks, viscerally communicating just how painful it is for people with celiac disease to eat food that contains gluten.