The study found that engaging a customer with AI-driven lifecycle marketing results in:- 65% higher odds of that customer repurchasing at the same dealer- A 25% increase in service visits over three years- $427 in incremental profit per customer
The study found that engaging a customer with AI-driven lifecycle marketing results in:- 65% higher odds of that customer repurchasing at the same dealer- A 25% increase in service visits over three years- $427 in incremental profit per customer