MediaOne Personalized Video with the YMCA

The YMCA partnered with Media One Creative, a leading producer of personalized video content, to create a heartfelt video that spread their message of support in a meaningful and humanized way. Donors received a powerful video that expressed the gratitude of their beneficiaries while inspiring them with examples of how their donations were having an impact on local communities. The campaign was a huge success, achieving a 76.4% click-through rate from their donors, well above industry norms, with more than 80% of viewers watching all the way to the end of the video. Read more: http://ow.ly/josL30iUcJf

Format

YouTube

Source

Vidyard