ePac Flexible Packaging: Skratch Labs Testimonial
Skratch Labs—a sports nutrition company based in Boulder, CO—had 35 SKUs involved in the redesign, including new products and products that were being reformulated. In the original design, the focus had been on the science of the product, highlighting the “Labs” in Skratch Labs, while only touching on the real fruit used as an ingredient. Today’s consumers are more focused on natural elements, which is why the new packaging had to reflect both science and nature. The goal of the new packaging was to make it easier for busy athletes to understand the product and be able to process the information on the packaging much quicker.