“Centro’s supply path optimization strategy focuses on minimizing the number of partners it takes to deliver an ad to a publisher and reducing the duplicative efforts of advertisers,” said Ian Trider, director of RTB operations, Centro. “By operationalizing our new requirements in parallel with our ongoing enforcement of ads.txt and app-ads.txt, Centro’s actions clean, shorten and streamline the programmatic ad ecosystem’s supply chain.”
“Centro’s supply path optimization strategy focuses on minimizing the number of partners it takes to deliver an ad to a publisher and reducing the duplicative efforts of advertisers,” said Ian Trider, director of RTB operations, Centro. “By operationalizing our new requirements in parallel with our ongoing enforcement of ads.txt and app-ads.txt, Centro’s actions clean, shorten and streamline the programmatic ad ecosystem’s supply chain.”