Lisa Gerhardt, Leader of Boyden's Global Consumer and Global HR Practices, in the firm's new Executive Monitor report, says Chief Marketing Officers are now critical players for the CEO, increasingly key to a company's strategy and ultimately its success or failure.
Lisa Gerhardt, Leader of Boyden's Global Consumer and Global HR Practices, in the firm's new Executive Monitor report, says Chief Marketing Officers are now critical players for the CEO, increasingly key to a company's strategy and ultimately its success or failure.