By the time he retired from his career at the UK’s largest consumer Co-operative in August 2018, Brad Hill had affectionately become known as ‘Mr Fairtrade’. Through 20 years of his strategic leadership, the Co-op had become the 2nd largest seller of Fairtrade products in the world and helped establish the UK as the largest national Fairtrade market.
By the time he retired from his career at the UK’s largest consumer Co-operative in August 2018, Brad Hill had affectionately become known as ‘Mr Fairtrade’. Through 20 years of his strategic leadership, the Co-op had become the 2nd largest seller of Fairtrade products in the world and helped establish the UK as the largest national Fairtrade market.