“With industry complexity continuing to increase and brands attempting to pay agencies less for their services, it’s critical that software companies work together to automate as much of the manual processes as possible,” said Shawn Riegsecker, founder and CEO, Centro. “The FreeWheel integration with Basis is a huge first step in marrying platforms for traditional media and digital media, so agencies can focus on value-additive, strategic and important work. Basis has been proven to increase productivity by 30% and the FreeWheel/Basis integration will automate most of the back-office and financial reconciliation work associated with digital for thousands of agencies.”
“With industry complexity continuing to increase and brands attempting to pay agencies less for their services, it’s critical that software companies work together to automate as much of the manual processes as possible,” said Shawn Riegsecker, founder and CEO, Centro. “The FreeWheel integration with Basis is a huge first step in marrying platforms for traditional media and digital media, so agencies can focus on value-additive, strategic and important work. Basis has been proven to increase productivity by 30% and the FreeWheel/Basis integration will automate most of the back-office and financial reconciliation work associated with digital for thousands of agencies.”