“As TV audiences adopt new multiscreen behaviors at home, it’s crucial for scaled marketers and media operators to align digital and TV advertising to lift the return-on-ad-spend on their campaign buys,” said Ronan Higgins, CEO of TVadSync.
“As TV audiences adopt new multiscreen behaviors at home, it’s crucial for scaled marketers and media operators to align digital and TV advertising to lift the return-on-ad-spend on their campaign buys,” said Ronan Higgins, CEO of TVadSync.