Most B2B marketers use content marketing successfully to achieve top-of-the-funnel goals such as brand awareness and audience education. But they are missing out on relationship-building opportunities deeper in the funnel. That’s a key finding in Content Marketing Institute’s newly released B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report produced with our friends at MarketingProfs, and sponsored by Sitecore.
Most B2B marketers use content marketing successfully to achieve top-of-the-funnel goals such as brand awareness and audience education. But they are missing out on relationship-building opportunities deeper in the funnel. That’s a key finding in Content Marketing Institute’s newly released B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report produced with our friends at MarketingProfs, and sponsored by Sitecore.