The pressing need for business to continue through pandemic times is nowhere more evident than in the sales and marketing arena. Kovach Marketing saw early on that video conferencing was to become a mainstay of conducting business, connecting builders to homebuyers and vendors to customers both immediately and for the future. “This shift has required creativity, problem-solving, reality-based operational effectiveness, emerging technology and the formation of new habits,” said Dana Kovach, President and CEO of Kovach Marketing. “Over the past five months, video conferences have gone from clumsy to cool, streamlined and preferred by many, but continually in need of refinement and improvement."
The pressing need for business to continue through pandemic times is nowhere more evident than in the sales and marketing arena. Kovach Marketing saw early on that video conferencing was to become a mainstay of conducting business, connecting builders to homebuyers and vendors to customers both immediately and for the future. “This shift has required creativity, problem-solving, reality-based operational effectiveness, emerging technology and the formation of new habits,” said Dana Kovach, President and CEO of Kovach Marketing. “Over the past five months, video conferences have gone from clumsy to cool, streamlined and preferred by many, but continually in need of refinement and improvement."