Vdopia

Photo Release -- Vdopia Report: 10 Second Mobile Video Ads Are Twice as Effective as 20 Second Ones for Entertainment Marketers

FREMONT, Calif., Aug. 20, 2014 (GLOBE NEWSWIRE) -- Vdopia, the global leader in mobile video advertising, today says its Vdopia Mobile Insights report just released in the UK reveals that 10 second long mobile video ads are the strongest performing formats for entertainment marketers , despite only accounting for only 3% of advertiser spend. Vdopia's Video Performance Index– a measure of the effectiveness of video ads by completion and click through rates – shows that 10 second ads are 65% more effective than the average video ad. Although 20 second and 30 second versions account for nearly three-quarters of entertainment brands' mobile video ad spend, they're 27% and 13% less effective, respectively, than the average.

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