Study: Off-TV Content Viewing Jumps More Than 200 Percent Among Older Viewers
September 09, 2013 09:41 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwired - Sep 9, 2013) - Watching TV shows on a screen other than a TV screen has risen dramatically in just one year, according to this year's 360 Cross-Platform Emotional...
NewMediaMetrics Signs Burrell Communications
September 03, 2013 13:24 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwired - Sep 3, 2013) - Burrell Communications, one of the world's largest multicultural agencies, has signed on as a client for the NewMediaMetrics LEAP™ data and insight...
NewMediaMetrics Reveals 8th Annual Fall TV Season Predictions, Giving Robin Williams's New Show, 'The Crazy Ones,' Highest Probability of Success
August 21, 2013 10:43 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwired - Aug 21, 2013) - NewMediaMetrics (www.newmediametrics.net) has released its annual predictions for the fall TV season, and the brand-strategy, content-alignment company...
Brands, Media Rise in NewMediaMetrics 2013 African-American 360 Study
August 05, 2013 16:49 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwired - Aug 5, 2013) - NewMediaMetrics, a brand-strategy and content-alignment company, has released the results from the 2013 African-American 360 study, which showed that...
NewMediaMetrics Predicts Success, Failure of Digital Shows From Netflix, Hulu and Amazon Studios
April 23, 2013 06:07 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwired - Apr 23, 2013) - NewMediaMetrics, a content-investment and brand-alignment company, announced today that it has launched a new content valuation platform, The...
NewMediaMetrics Signs BET Networks for 2013 African-American Brand-Alignment Cross-Platform Study
April 03, 2013 10:16 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwired - Apr 3, 2013) - NewMediaMetrics, a content investment and brand alignment company, announced today that it has signed cable network BET as one of its key sponsors of the...
NewMediaMetrics: TV Networks Could Save Billions
February 25, 2013 08:00 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwire - Feb 25, 2013) - TV networks could save a cumulative sum of $4 billion if they determined their audience's Emotional Attachment™ to prospective shows at the early...
NewMediaMetrics Says "Revolution" Will Be NBC's New Big Hit but Predicts "Animal Practice" and "Guys with Kids" Will Pull Fewer Viewers; Charlie Sheen Wins on Cable; Say Bye-Bye to Bristol Palin
September 19, 2012 16:07 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwire - Sep 19, 2012) - NewMediaMetrics (www.newmediametrics.net), a strategic marketing-optimization company, has released its annual TV Programming study and predicts that...
African-Americans Show More 'Love' to Brands Than Caucasians
August 15, 2012 10:00 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwire - Aug 15, 2012) - African-Americans are among the most brand-loyal consumer segments in the country, especially when compared to Caucasian consumers, according to the...
NewMediaMetrics -- TV Programming: 'Call It a Day' for Day-of-Week Modeling
July 24, 2012 13:19 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwire - Jul 24, 2012) - Day-of-the-week modeling is beginning to falter, and TV broadcast and cable executives need far more accurate means to measure ratings and audience...