NEWTON, Mass., Feb. 26, 2002 (PRIMEZONE) -- LifeFX, Inc. (OTCBB:LEFX), the leading developer of life-like digital people for the Internet, announced today the release of FaceXpress. This next generation Web site enhancement software enables more compelling communication over the Internet. The software gives professional Web designers and developers the ability to synchronize content and expressions with LifeFX's Stand-In(tm) Digital People. The combination of FaceXpress and Stand-Ins can deliver highly realistic human communications and expressions on any Web site.
"FaceXpress represents a fundamentally different approach to providing high impact human images and interaction on a Web site," said Michael Rosenblatt, Chairman and Founder of LifeFX. "Developers no longer have to 'start from scratch' to create a high-quality animation of a human face -- our software does it for them. They can focus on creative new projects, or quickly enhance existing Web sites, for their clients."
FaceXpress lets developers and designers easily integrate audio content with a Stand-In to generate human-like spoken communication with Web visitors. Then, developers can add emphasis to words with moods, smiles, eyebrow raises, head nods, and dozens of other actions. Developers can also introduce "user events" that trigger actions from other parts of the Web site. LifeFX produces Custom Stand-Ins from a single still photo of a human face, or customers can select from the LifeFX Talent Book of existing images.
"FaceXpress and the LifeFX Stand-Ins represent the next generation in software to enhance Web sites," said Rosenblatt. "In the hands of our customers -- the creative professionals -- we expect this new software to produce a wide range of innovative and exciting solutions. Most traditional sites simply allow visitors to wander through a combination of text, graphics, links and occasional animation. LifeFX's technology, however, lets designers and developers provide a human guide or coach on any Web site or page. This profoundly different approach can give Web sites more compelling forms of interaction and direction that lead to successfully achieving business objectives."
Web agencies, designers and developers can learn more and download a free trial of FaceXpress at www.lifefx.com. Those who download the trial will be registered for a monthly drawing of the LifeFX Software Bundle, which is a combination of the FaceXpress software, the software developers kit (SDK) two Demo Stand-Ins and a Talent Book Stand-in, all valued at $3000. In addition, the company will be offering the LifeFX Software Bundle for an introductory price of $1995.
About LifeFX
LifeFX, Inc., a Safeguard Scientifics partner company, is the leading developer of extraordinary, life-like digital people for the Internet. LifeFX's FaceXpress software enables Web designers and developers to dramatically enhance existing Web sites. FaceXpress makes sites more engaging and effective by creating actual personalities, otherwise known as Stand-In(tm) Digital People. For more information about LifeFX and to download a free trial of the FaceXpress software, visit http://www.lifefx.com.
Statements made in this news release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made based on management's belief as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. LifeFX Inc.'s future results may differ materially from the results anticipated in these forward-looking statements because of a variety of factors, including the ability of the company to implement its business strategy; the ability of the company to achieve the intended benefits of this strategy; the ability of the company to complete development of its technology; the ability of the company to achieve success in forging strategic relationships; adoption of the technology by major consumer and commercial Web sites; the ability of the company to commercialize the technology before competitors; the ability of the company to retain key employees; and those factors identified in LifeFX, Inc.'s annual report on Form 10-K for the fiscal year ended December 31, 2000, and its quarterly reports on Form 10-Q and subsequent reports filed with the Securities and Exchange Commission.