LONDON, United Kingdom, May 30, 2002 (PRIMEZONE) -- Enterprise IG, the world's largest brand and identity consultancy and member of WPP group plc, today announced (May 28, 2002) that Peter Dart has been appointed Worldwide Chairman with effect from July 1, 2002.Peter Dart formed Added Value in 1988 with Mark Sherrington, and then BrownKSDP in 1992 with Dave Brown and built them into one of the world's leading marketing groups. He is a recognised leader in the field of consumer brand consulting. Peter worked for Unilever in various countries between 1975 and 1988. He was a Marketing Director in both Asia and Europe.
Peter's role in Enterprise IG will be twofold: to continue to help clients develop their brands; also, as part of the leadership team, to develop the Enterprise IG business. He will be based in the U.K.
Jim Johnson, Global CEO of Enterprise IG said: "Our clients need the most experienced and expert guidance available during these changing times. Peter will add significantly to the exceptional talent base that our senior management team brings to this challenge."
Notes to editors:
Enterprise IG is the world's largest brand and identity consultancy and part of WPP Group plc. The company provides a wide range of corporate and consumer branding services including brand strategy, corporate identity, naming, brand analytics and implementation. Enterprise IG has offices in Amsterdam, Bangkok, Cape Town, Copenhagen, Detroit, Dublin, Hamburg, Hong Kong, Johannesburg, London, Melbourne, New York, Oslo, Perth, San Francisco, Shanghai, Singapore, Stockholm Sydney, Tokyo and Taipei. Clients include Bank of America, BP, Coca-Cola, Corus, Deutsche Bank, Disney, Ford Motor Company, Guardian Media Group, GuinnessUDV, GlaxoSmithKline, Instinet, Merck, Merrill Lynch, Reuters and Seat.