TORONTO, September 12, 2002 (PRIMEZONE) -- Telum International Corporation of Toronto, Ontario, Canada today announced Pfizer Canada would use Mediapage Technology as a significant part of the online communication program for the launch of Lubriderm Skin Renewal, a new product from the Pfizer Consumer Healthcare Group. Telum and Pfizer Canada have entered into a Mediapage production and hosting agreement for the new Lubriderm product.
Pfizer Consumer Healthcare will use Mediapage as a presentation and data collection tool as part of the overall product launch of Lubriderm Skin Renewal. Telum has provided a customized Mediapage solution designed to increase new product awareness through free sample requests, while building a customer database.
Nancy Murphy, Brand Manager for the Lubriderm product group of Pfizer Canada, said, "Mediapage gives us all the tools we need in one package, video, audio, flash and the ability to communicate with our customers. We feel Mediapage will provide a valuable link between our traditional marketing communication program and our Internet strategy."
"We are very pleased to be working with the Pfizer Consumer Healthcare group and we look forward to expanding our relationship across the product families," said Robert Clapperton, CEO of Telum International Corporation.
About Lubriderm Skin Renewal
Lubriderm Lotion introduces their newest line extension -- Lubriderm Skin Renewal Moisturizers. Designed specifically for the body, Lubriderm's new Age-Defying Moisturizing Hand Cream and Skin Firming Body Lotion are the brand's first entry into the anti-aging category. Backed by science, this new line is developed by dermatologists and contains poly hydroxy acid (PHA). These non-irritating moisturizing products are clinically proven to increase skin firmness and even skin tone/age spots in just six weeks. Both products also penetrate dry skin to improve elasticity and smoothness, while speeding up the skin's exfoliation process. Lubriderm Skin Renewal is also well tolerated by individuals with certain skin conditions, such as atopic dermatitis.
About Telum International
Telum International (OTCBB:TLMIF) is a leading developer of Internet-based interactive broadcast and communication technologies. Telum International's innovative and effective delivery solutions allow a wide range of industries to realize the potential of the Internet as a marketing and educational medium. To learn more about Mediapage and other Telum International software solutions visit www.teluminternational.com.
Forward-looking statements and comments in this press release are made pursuant to the safe-harbor provisions of Section 21E of the Securities Exchange Act of 1934. Such statements relating to, among other things, the prospects for the company to increase the level of sales, complete future web sites or complete future acquisitions are necessarily subject to risks and uncertainties, some of which are significant in scope and nature, including, but not limited to, the risks related to the demand for the company's products and/or services, competition, and availability of capital. The information herein has not been approved or disapproved by regulatory authorities.
For further information: Contact Carl Christie: E-mail: carlc@telumintl.com