BALDWIN PARK, Calif., March 14, 2003 (PRIMEZONE) -- Naki, videogame accessories developer, announces their title sponsorship and exhibition in the 4th Annual 2003 "It's Kids Time!" national mall tour, handled by Sports Profiles Plus(tm), a Chicago-based firm that specializes in sports and kids marketing. The tour launches on March 16th in Denver, Colorado and ends in Washington D.C. on December 7th, stopping at the top 39 malls in 21 markets.
"In a market inundated with companies pumping out products with little or no differentiation, we saw the fundamental importance of providing a way for our target audience to form a direct and personal experience with Naki and Naki's videogame accessories," said John Goodale, newly appointed senior vice president, sales/marketing/product development, Naki.
Naki is the first videogame accessories company to join the "It's Kids Time!" tour line up, which is sponsored yearly by several household family brands such as Sony Family Entertainment(tm), Marvel Comics(tm), Mattel(tm), and Major League Baseball, featuring top properties like Jackie Chan Adventures(tm) and Harry Potter(tm). Radio Disney(tm), Toys R' Us(tm), and WBKids(tm) are key promotional partners that will provide media coverage as well as retail support for the tour.
For tour details and complete list of mall stops, please visit www.nakiusa.com or contact marketing@nakiusa.com.
About Naki
Naki creates accessories for videogame systems by Sony, Nintendo and Microsoft. Naki's key business partners include national retail chains, game software publishers, movie studios, and the interactive entertainment media community. Naki products are distributed in popular retail stores nationwide, as well as in Canada, Europe, and Asia. Naki's headquarters is located in Baldwin Park, California. The office is located at 5101 Commerce Drive Baldwin Park, California 91706. The official Naki website is www.nakiusa.com.
About "It's Kids Time!"
"It's Kid's Time!" coordinates with major toy/interactive companies to promote education and safety message through fun and games. It is one of many event-marketing initiatives handled by Sports Profiles Plus(tm).