SAN FRANCISCO, Calif., Dec. 10, 2003 (PRIMEZONE) -- DigiLava, Inc. (Pink Sheets:DGLV), a leading San Francisco-based Application Service Provider of rich-media direct response marketing, announced their agreement with Golden Gate Council of Hostelling International-USA (www.norcalhostels.org). Within the agreement, DigiLava will develop and integrate a completely redesigned online brand image for the Golden Gate Council, specifically to broaden their target market, strengthen consumer awareness, enhance organizations' perceptions and increase revenues. The Golden Gate Council will also utilize DigiLava's VMSPro(tm) proprietary platform exclusively, in order to deliver, report on and analyze online marketing and advertising campaigns.
A not-for-profit membership organization, the Golden Gate Council of Hostelling International-USA is "helping all, especially the young, gain a greater understanding of the world and its people through hostelling". Hostelling International is also partnered with United Nations Educational (UNESCO), Scientific and Cultural Organization and European Union Federation of Youth Hostel Associations (EUFED).
"DigiLava is always interested in helping with the community. Hostelling International has accommodated and assisted many travelers all around the world. We are very delighted in contributing our proprietary technology with this remarkable nonprofit organization. The new platform will captivate the attention of not only young travelers, but also reach out to all ages of travelers," said Mr. Baldwin Yung, CEO of DigiLava.
DigiLava is currently developing and implementing the online system for the Golden Gate Council to establish a more user-friendly and appealing platform with which to reach their customers. Changes are aimed at creating an increase in occupancy rates in the near future. The new system will utilize VMSPro(tm), as well as other DigiLava, Inc. proprietary software and processes.
"We are very excited to work with DigiLava on the production of our new platform", stated Ms. Barbara Wein, Executive Director, Golden Gate Council of Hostelling International-USA, "Their creativity, technological expertise and professionalism ensure that we will be able to create an extra-ordinary Web portal that expresses our mission to the world. We look forward to an ongoing partnership with them for many years to come."
About DigiLava
Founded in 1998, DigiLava, Inc. is a leading San Francisco-based Application Service Provider (ASP) of permission-based digital direct response marketing and communications that offers empowering technology to direct marketers, web publishers and advertisers. The Company's core products and services enable clients to optimize their marketing and advertising campaigns by effectively delivering and tracking online video enhanced rich-media promotions, newsletters, PR & IR releases, and distance learning, including purchases, pass-along and new customer acquisition.
For additional information about DigiLava, please visit www.digilava.com.
About Golden Gate Council of Hostelling International-USA
The Golden Gate Council of Hostelling International-USA, is a 501(c)(3) non-profit organization dedicated to providing budget accommodations and promoting experiential education through ecologically and culturally sensitive travel. Since its establishment in 1958, the Golden Gate Council has grown to become one of the leading networks of hostels and related travel and educational programming in the nation. Annually, the Golden Gate Council's nine hostels in some of the most spectacular locations in Northern California serve nearly 200,000 guests from around the world.
Additional information about Golden Gate Council at www.norcalhostels.com.