LOS ANGELES, Feb. 3, 2004 (PRIMEZONE) -- Karma Media, Inc. (OTCBB:KRMA) today announced its largest advertising and branding campaign to date with the rollout of two 30-second television commercials on CoLours Television Network, America's first multicultural television network. CoLours TV programming is available to all 19.5 million viewers of the Dish Network as part of Dish Network's basic programming package.
Karma Media's 30-second commercials started airing in January and are distributed within the following shows: What's Up Spike, Noche De Salsa, Urban Heat, Tha Zone and Neo Soul Cafe. The first television spot features Company Chairman Estelle Reyna in a concise but compelling description of Karma's business model. The second spot underscores the Karma Media mission statement as it is typed onto a black screen.
The weekly advertising value to Karma Media exceeds $50,000.
About Karma Media
Karma Media, Inc. is a cause-related technology marketing company. The Company has developed a marketing model that involves consumers, businesses and charities in a concept where one contributes to the benefit of the other in complete symbiosis. Karma Media's primary offering is a proprietary customer acquisition model that takes the guesswork out of a merchant's marketing budget by providing full accountability to the client on the back of a straight pay-for-performance business model. The power of the Karma Media concept resides in the fact that each participating merchant systematically opts to "give back" a portion of all gross sales generated to a designated charity. For more information about Karma Media, visit www.karmajunction.com.
About CoLoursTV
CoLours Television Network is a production of Black Star Communications (BSC). BSC is an African American owned, non-profit corporation formed for civic, charitable, and educational purposes. Proceeds generated by CoLoursTV products are distributed to non-profit organizations that service the needs of the community. CoLours Television Network's mission is to use telecommunications to promote positive images and programming by and for people of color; to foster greater understanding and harmony in today's diverse world. For more information about the CoLours Television Network, visit www.colourstv.com.
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.