SANTA MONICA, Calif., June 21, 2004 (PRIMEZONE) -- iMedia International, Inc. (Pink Sheets:IMNL) and PRIMEDIA, Inc. (NYSE:PRM), announced today that they have reached an agreement to begin developing unique and innovative DVD and CD-ROM based promotional discs for selected PRIMEDIA publications and advertisers.
The promotional interactive disc programs will both enhance reader experience, and offer PRIMEDIA and their advertisers the ability to distribute engaging multi-media content and promotional materials through various PRIMEDIA enthusiast magazines and publications. The agreement covers a broad array of potential publications. The programs will begin later this year with PRIMEDIA's flagship publications Motor Trend Magazine and Automobile Magazine.
"This agreement is a ground-breaking opportunity for a great publisher like PRIMEDIA to enhance their publications and provide new and innovative ways for their advertisers to promote their various brands and products," said David MacEachern, Chief Executive Officer of iMedia.
"We are pleased to have the opportunity to employ iMedia's digital media solutions and are confident that this program will provide PRIMEDIA's clients with unique and effective new ways to deliver their messages to our targeted audience," said John Cobb III, Vice President and General Manager for PRIMEDIA's Automotive Internet Group. "We believe that offering a measurable multi-media disc is attractive not only to our advertisers, but to our readers as well."
About iMedia International Inc.
iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVD's and CD-ROM's for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including; strategic planning, content aggregation and production, disc audio / video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(tm) real-time, online tracking system, which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
About PRIMEDIA, Inc.
PRIMEDIA (PRM) is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, their properties deliver content via print as well as the Internet, live events and video, offering highly effective advertising and marketing solutions in some of the most sought-after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM.
The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected herein. Readers are cautioned not to place undue reliance on those forward-looking statements, which reflect management's analysis only as of the date made. The Company undertakes no obligation to publicly revise those forward-looking statements to reflect events and circumstances that arise after the date thereof. Readers should carefully review risks described in the documents the Company files from time to time with the Securities and Exchange Commission.