LUDLOW, Vt., June 28, 2004 (PRIMEZONE) -- Earlier this week, Bentley Golf, a division of Bentley Sports, Inc., (Pink Sheets:BESR) announced its new Kinetic Swing educational certification program. This innovative scientifically based and user-friendly program has been under development for the last several years at Bentley Golf's Science and Research Lab. It specifically transforms the complex and scientific Kinetic Swing System into a straightforward, easy to communicate and effortless to learn program. Promoted through the PGA's Continuing Education Program, the Bentley certification program is introduced to PGA Professionals during PGA-sanctioned educational seminars.
To date, Bentley Golf has successfully hosted five seminars, spawning considerable interest in the certification program. PGA Professionals immediately see the opportunity and value in becoming Kinetic Swing certified. The certification program takes the PGA Professional through seven levels of education including kinetic sequencing, ground reaction forces, cause and effect relationships, motor learning, swing analysis, and state-of-the-art technology training. Collectively, the seven levels cover every aspect of golf training and performance.
"With the falling price of technology and increasing interest in sports performance, kinetic sequencing is now beginning to reach mainstream golf instruction. However, there is still little known about what the data can do. This is where Bentley Golf excels," commented Michael Bentley, President and CEO of Bentley Sports, Inc. "Our extensive research has allowed us to develop programs which alter and enhance an athlete's kinetic sequencing patterns and mental focus patterns. Our certification program allows us to share this research with the top golf instructors in the world. Additionally, pilot certifications have proven to considerably increase an instructor's total revenue." Tony Morgan, Western Certification Director of Bentley Golf, adds "Due to the sheer dynamics and effectiveness of the Kinetic Swing System, certified instructors are quickly achieving substantial increases in training-aid sales, lesson revenues, and repeat business."
About Bentley Sports
Bentley Sports, Inc. (http://www.bentley-golf.com/) provides sports education and training to PGA professionals, coaches, athletes and industry partners across the country. The company develops and designs technology and educational training programs to enhance amateur and professional athletes' functional performance, power and overall ability. At its Ludlow, VT headquarters, the company's Golf Science and Research Laboratory integrates the latest in technology, including foot pressure analysis and motion analysis systems, to develop and test its patented training programs.
Safe Harbor
Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties including, but not limited to, continued acceptance of the company's products and services, competition, new products and technological changes, as well as any and all "other risks" associated with business. For more information on Bentley Sports, Inc., please visit our website at: (http://www.bentley-golf.com/) or email us at: (contact@bentleysports.com).