Ironwood Furnishings' Plans for Retail Furniture Store on Target


LOS ANGELES, Oct. 8, 2004 (PRIMEZONE) -- Ironwood Furnishings, currently under a letter of intent with Innovation Holdings, Inc. (OTCBB:IVHO), announced today it is moving forward with plans to open its first retail showroom in Palm Desert, California.

The Company recently attended the Shanghai, China Furniture Market where over 1 million square feet of furniture, accessories, hardware and equipment were on display to visitors and buyers from all over the world. Ironwood Furnishings was there to source some furniture and accessories to be offered at their "Nothing Over $99 Furniture and Accessories" store.

Christopher Kurstin, CEO of Ironwood Furnishings, stated, "We were excited to find some of the most incredible buys of furniture and accessories to be offered at our stores. Accent pieces, bedroom, dining room and even some upholstered items were found that will be featured at the stores. Solid wood furniture, as well as stainless steel, aluminum and exotic fabric furniture will also be featured."

Robert Blagman, CEO of Innovation Holdings, added, "We continue to be enthusiastic over the concept of offering quality furniture at an attractive price point of 'Nothing Over $99.' Ironwood Furnishings' search to find the best available value in furniture and accessories continues throughout the globe. We are also in creative discussions to establish a more effective brand and store name, as well as a marketing program to promote this new concept in retail sales."

Continued Blagman, "Ironwood's unique approach and plans to launch their retail business reinforces our decision to move forward on our letter of intent to acquire an equity interest in their company."

This statement contains certain forward-looking statements pertaining to future anticipated projected plans, performance and developments, and other statements relating to future operations and results. Any statements in this release that are not statements of historical fact may be considered to be forward-looking statements. Words such as "may," "will," "expect," "believe," "anticipate," "estimate," "intends," "goal," "objective," "seek," "attempt," or variations of these or similar words, identify forward-looking statements. These statements by their nature are estimates of future results only and involve substantial risks and uncertainties, including those detailed from time to time in Innovation Holdings, Inc.'s reports filed with the Securities and Exchange Commission. There can be no assurance that actual results will not differ materially from expectations.



            

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