eMax Alive Signs Agreement To Purchase 50% of Latin Music Production Company


ORLANDO, Fla., Oct. 28, 2004 (PRIMEZONE) -- eMax Alive, Inc., a subsidiary of eMax Holdings Corporation (Pink Sheets:EMXC), today announced it has agreed to purchase 50% of The Entertainment Group, a Latin music and television production company located in Miami Florida.

The Entertainment Group is a successful music production company founded by Gerardo Bernard (GB). GB was recently appointed to the Board of Directors as VP of Productions for eMax Alive. Currently GB has signed several new artists, including Didier Hernandez, from Havana, Cuba.

Didier was formally part of the popular Latin boy band MENUDO (or MDO, as they later came to be known). MDO has been the number 1 Latin boy music group for over twenty years. Pop icons such as Ricky Martin began his career with MDO. In 2003, after four very successful albums and much recognition, MDO broke up and Didier chose to pursue a solo career. The result is DESTINO (Touchdown Music), an exceptionally produced pop album infused with Latin rhythms. He wrote 7 of the 12 tracks, 2 of which are in English. The Artist has two Gold Albums and one Platinum Album.

The Entertainment Group plans to launch a Television Direct Response Campaign to commence in the Domestic U.S. to sell their music CD's directly to consumers. Additional sales will come from Internet and Radio.

Investors can find current updates and developments at http://www.emaxcorp.com/investorrelations.html

About eMax Holdings Corporation

eMax Holdings Corp is a diversified holding company investing in Multimedia, Entertainment, and Real Estate industries through its subsidiaries. eMax offers high quality, technology driven products and services focused in the areas of Pre-Recorded Music, Outdoor Sports & Specialty Events, Feature Film and TV Production, Merchandising and Real Estate Development.

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice.



            

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