NEW YORK, Jan. 4, 2005 (PRIMEZONE) -- Creative Enterprises International, Inc. (Pink Sheets:CEII), www.creativepi.com, today announced that Big Geyser, Inc. will be the exclusive distributor of Jana branded Natural European Artesian waters in the New York metro area.
Under the terms of the distribution deal, the first shipments of 25,000 cases of Jana waters are scheduled to be on the retail shelves in Manhattan and the surrounding New York Metro area March, 2005.
Jana Artesian Water (www.janawater.com) is one of the purest and best-tasting sourced water in the world, which flows from a 3,000-year-old aquifer in the hills of St. Jana, located off the coast of the Adriatic Sea. The St. Jana aquifer, located 2,500 feet below ground is responsible for the exceptional taste and healthy mineral composition of the water. Jana Water has won a series of awards for both taste and bottle design, including the prestigious Aqua Expo 2004 EAUSCAR award, a competition between hundreds of European waters held each year in Paris. Jana is bottled by Jamnica d.d., a division of the Agrokor Group, who bottles over 300,000,000 liters of water annually.
Jana Natural European Artesian Water now joins such other prestigious brands as Perrier, Panna, San Pellegrino, Mistic, Apple & Eve, and Glaceau Vitamin Water as part of the Big Geyser family of beverages, putting Jana Artesian Water in the company of over 300 products, delivered daily to over 17,000 accounts.
"It is most rewarding that our first major distribution contract is with the largest and most experienced independent beverage distributor in the New York market," said Michael Salaman, President of Creative Enterprises International, exclusive importer of Jana Artesian Water North America. "It's a testament to our brand and our company that Big Geyser has added Jana to their portfolio of prestigious and successful brands."
"After careful review of the Jana product line of premium waters, we determined that Jana represents quality, great taste, and striking packaging positioned within the premium bottled water category", noted Lewis Hershkowitz, COO of Big Geyser Inc. "With the success of Jana in Europe and Creative's sales, marketing and distribution experience, we are pleased that Creative Enterprises has chosen Big Geyser to introduce Jana Artesian Water to the American market through our extensive network of distributors throughout the New York Metro area."
About Creative Enterprises International, Inc. (OTC: CEII.PK) CEII is a National and International marketing and distribution Company that identifies emerging trends in consumer markets. Once CEII identifies a growing trend, it then sources and creates brands to fulfill the anticipated consumer market demand. For more information about Creative Enterprises International go to http://www.creativepi.com
About Big Geyser, Inc. Starting in 1986 with one item and a handful of employees, Big Geyser now represents over 300 items with 160 employees & 60 owner operators servicing over 17,000 accounts in NYC, Nassau & Suffolk Counties. Among the brands represented by Big Geyser are Mistic, Langers, Apple & Eve, Glaceau Vitamin Water, Crystal Geyser Alpine Spring Water, San Pellegrino, Panna Water, Perrier, Vittel, Jones Soda, Bawls, Jeff's Egg Creams, Campbell's, V-8 Splash, Martinelli Apple Juice, Crush, Honest Tea, Tazo Tea, Crystal Ice & many others. For more information about Big Geyser go to www.biggeyser.com
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.