FORT WASHINGTON, Pa., Feb. 8, 2005 (PRIMEZONE) -- PointRoll and Advertising.com today announced a new agreement that will enable Advertising.com's advertisers to employ PointRoll rich media ad formats and functionalities, including video, data collection, instant email polling and other features, at no additional charge (subject to eligibility).
Rich media is the fastest growing online advertising vehicle driven by its ability to support branding and direct response campaigns coupled with the increased penetration of broadband. eMarketer has projected rich media to grow at +29% in 2005, a faster rate than search.
"This is a great move for Advertising.com," said Robin Neifield, CEO of NetPlus Marketing. "NetPlus uses both the Advertising.com network and PointRoll technology to deliver superior value to our clients. By buying our media on Advertising.com and being able to use PointRoll at no additional charge, we are in a position to provide quality targeting coupled with rich creative, translating into an even greater ROI."
"From brand marketing to direct response, rich media is a highly effective means of increasing the performance of online campaigns. By expanding our relationship with PointRoll, Advertising.com is enhancing the breadth and effectiveness of our suite of rich-media solutions, which are among the most sophisticated rich-media products in the industry," said Jeremy Helfand, Senior Vice President of advertiser sales for Advertising.com.
"Another leading publisher has chosen to make great creative that much easier for their advertisers by offering PointRoll at no additional charge. With advertisers continuing to look to rich media to address branding and direct response campaign objectives, the Advertising.com network and PointRoll provide a perfect solution," said Andrew Ellenthal, Senior VP of Sales at PointRoll.
About Advertising.com(tm)
Advertising.com conducts strategic direct-response and brand marketing campaigns that guarantee bottom-line results for its clients. From web ads to search listings, the company offers diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of America Online, Inc.
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) Universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.