SANTA MONICA, Calif., April 28, 2005 (PRIMEZONE) -- iMedia International, Inc. (OTCBB:IMNL) (www.imedia-intl.com) announced today that they have entered an exclusive marketing agreement with Deep Dive Promotions, Inc., a boutique promotions and marketing firm specializing in the automotive industry.
"We are pleased to announce that we have entered a strategic partnership with of Deep Dive Promotions. Deep Dive and its senior management, bring to the table many years of experience, established clientele and a wealth of resources in the automotive marketing world," stated David MacEachern, CEO of iMedia International, Inc.
Deep Dive Promotions has been concentrating on the development of new media and promotional programs custom tailored to the automotive industry. Deep Dive's programs push the limits of traditional marketing by providing for instant communication between automobile manufactures, dealers and consumers. Deep Dive's proven, intensive direct marketing and follow-up programs integrate a variety of proprietary web-enabled marketing systems that directly promote consumer response and drive car buyers to auto dealerships.
"Getting customers into the dealer showroom is becoming more difficult and expensive as consumers become harder to reach. Together, we have developed proven technology that drives more traffic to showrooms than traditional media, measurable in real-time, and at a lower price point," stated Mr. Ladendorf, President of Deep Dive Promotions. "The combination of our proprietary systems with the power of iMedia's digital interactive media is something that the automotive industry has never seen before. Our formula delivers an instantaneous and measurable return on investment to one of the largest industries in the world."
Beginning immediately, iMedia will become the exclusive digital media solutions provider for Deep Dive Promotions. As part of the agreement, Deep Dive will bring in-house its automotive marketing staff into iMedia to begin building out iMedia's automotive vertical market.
Automotive manufacturers continue to compete for targeted audiences to promote their various models and brands. More and more, these manufacturers are turning to digital and interactive media as a better way to reach these audiences.
About iMedia International Inc.
iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVD's, and CD-ROM's for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including: strategic planning, content aggregation and production, disc audio/video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(tm) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Please refer to the full filing of the Company's Quarterly Report on Form 10-Q at http://www.sec.gov.