LA MESA, Calif., June 7, 2005 (PRIMEZONE) -- Nicodrops, Inc. (Pink Sheets:NCDP), developer of the drug-free, non-nicotine smoking alternative, herbal dietary supplement, LOZENGE(i), today announced it is adding two more national magazines to its advertising efforts building awareness for its product. The national magazines with circulation over 1.5 million readers each, First For Women and Woman's World, will feature ads for Nicodrops in upcoming issues set to hit newsstands in mid-to late June. The ad in The National Enquirer is expected to hit shortly as well. Each of the ads will include a toll-free number to order the product. The ad will state "available at Walgreens," which carries Nicodrops in all 4,700-plus stores.
"Our marketing efforts are designed to generate revenues so we can expand into other markets throughout the world and build a respectable market share for our product," said Christopher Calpito, president and CEO of Nicodrops, Inc. "We see print advertising as an excellent vehicle for establishing ourselves with specific groups of consumers. All three of these publications fit that bill."
Woman's World was established in 1981 as a weekly woman's service and entertainment magazine. It has a current circulation of about 1.5 million readers mainly focused on today's active woman. In addition, First For Women has a circulation of more than 1.5 million readers as well and is designed for today's busy, multidimensional woman regarding her real-life needs, concerns and interests as she seeks to balance home, family and career without neglecting her own needs.
"Both First For Women and Woman's World magazines have sizable readerships who are very loyal to the brands advertised in each of them so we are expecting to capitalize on that fact," said Joel Appel, Director of Marketing and Sales for Nicodrops, Inc. "We believe the print advertising we have secured will be very cost effective for us giving us substantial value when it comes to our return on investment. Nicodrops is certainly interested in other publications and opportunities for broadcast ads as well."
About Nicodrops:
Nicodrops Inc., La Mesa, Calif., developed a drug-free, non-nicotine product which helps reduce the stress associated with not smoking, using all natural herbs.(i) For more information go to http://www.nicodrops.com or call 1-866-844-5383.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Act of 1995. The words "believe," "expect," "anticipate", and "project", and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. Such statements may include, but not be limited to, projections of revenues, income or loss, expenses, plans, and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future results could differ materially from those described in forward-looking statements.
(i) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any diseases.