FORT WASHINGTON, Pa., June 21, 2005 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com), a leading rich media technology and marketing service provider, today announced an upgrade to its technology platform that expands the compatibility of its ad units to a wide range of user browsers including Firefox, Mozilla, and many Netscape browsers.
People are using an increasing variety of browsers to surf the Web, creating challenges for the delivery of interactive rich media ad units. With the upgraded PointRoll platform, advertisers can now deliver their rich media ads to over 97% of the Web user population.
This is an important advancement with significant benefits to publishers, agencies, and advertisers alike. Publishers benefit through a better experience for their users and improved delivery. Advertisers/agencies benefit by reaching more users with engaging, interactive ad units versus default banners. Web users will enjoy a more seamless online experience with relevant, engaging ads.
"IGN recognizes the importance of rich media in allowing marketers to deliver engaging messages that build their brands, ultimately benefiting the industry at large. PointRoll continues to be a leader and their upgraded platform is further evidence of their commitment to ensuring marketers the ability to reach a large consumer base with an effective message," said David Tokheim, vice president of marketing at IGN Entertainment.
"It's important to have a rich media company, like PointRoll, be flexible to the trends of today's consumers. This allows us the opportunity to reach as much of our audience as possible with the message that will create the most impact," said Chris Holtane, Midwest Director at OMD Digital.
"Our clients told us that greater reach through browser compatibility was an important issue for them," said Chris Saridakis, CEO of PointRoll. "PointRoll has always prided itself on delivering flexible, easy to use technology solutions that meet the needs of all our key constituents, including the Web user. Our upgraded platform is a significant advancement that will continue to drive our industry leadership."
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), is a leading provider of rich media technology and marketing services. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(r) expanding ads, Tomboy(tm) universal 100K+, TowelBoy(r) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.