FORT WASHINGTON, Pa., Aug. 18, 2005 (PRIMEZONE) -- PointRoll Inc., a leader in rich media technology and service, has hired Tasia Malakasis as Vice President of Global Product Management. Malakasis will be responsible for the strategy and development of PointRoll's new worldwide product initiatives.
Prior to joining PointRoll, Malakasis was Vice President of Business Development at Mobular Technologies, responsible for the design and execution of strategic sales and product planning exercises for the Enterprise software division. Previously, she held the Vice President of Business Development position for Teracruz, Inc., playing a key executive role in defining strategic partnerships and positioning the company for subsequent acquisition.
"Tasia brings over twelve years of leadership and management experience that will support PointRoll's aggressive growth initiatives," said Christopher Saridakis, CEO, PointRoll. "PointRoll was built on creativity, innovation and a passion for adding value to our clients. Tasia will champion the development of new products and services that will continue to embody these characteristics."
PointRoll has seen significant growth over the past year as more advertisers rely on rich media formats, including expandable banners and interactive video, to create compelling online advertisements. It is now delivering close to 100 million impressions a day versus 17 million per day in early 2004. As PointRoll's first Vice President of Global Product Management, Malakasis will ensure that this growth spurs continued innovation.
Earlier in her career, Malakasis was Director of Sales and Business Development at DoubleClick, responsible for its e-mail software business. She received her Bachelor of Arts from the University of Alabama Huntsville. Malakasis will be based at PointRoll's headquarters in Fort Washington, PA.
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), powers the most creative, engaging, and consumer-friendly ad campaigns on the Internet. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(R) expanding ads, TomBoy(R) universal 100K+, TowelBoy(R) snap-back units, and BadBoy(R) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service, including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.