HUNTINGTON BEACH, Calif., Aug. 31, 2005 (PRIMEZONE) -- WayPoint Biomedical Corporation (Pink Sheets:WYPB) has signed a multi-year agreement with King of Prussia, PA based Security on Campus, Inc. to market and promote WayPoint's Drink Detective(tm) detection kit. Under the terms of the agreement, Security on Campus will e-mail a message drafted by their Executive Director, Catherine Bath, to key campus security decision makers at more than 1,000 different U.S. Colleges.
The electronic mailing will explain why it is important for schools to make the Drink Detective(tm) drink-spike detection kit available to both students and Campus Security personnel nationwide. The program will allow schools to directly order discounted product online by following links posted at regular intervals throughout the communication. It will also incorporate supportive links for additional information on the Security on Campus (www.securityoncampus.org) and Drink Detective(tm) USA (www.drinkdetectiveusa.com) websites. The mailing will be followed up via telephone to help further explain and support the product and program, increasing the potential for additional sales.
Catherine Bath, the Executive Director of Security on Campus, Inc., commented, "We feel very strongly that the Drink Detective(tm) can help prevent date-rape and potentially save student's lives. This is not just a kit to detect drugs; it is a program focused on solving a critical societal problem, which is rapidly becoming a major concern, not only on college campuses, but also at social gathering establishments around the world. The test kit combined with education on deterrence and enhanced student awareness can shift the risk away from the victims and back to the criminals who are spiking the drinks. With the fall semester about to begin for most schools, it is the perfect time to introduce this product and a drink spiking awareness campaign to the schools."
WayPoint President and COO Bret Hendzel added, "We are very excited about the program with Security on Campus and believe that our cooperative efforts have the potential to positively address a difficult problem. We just received our first shipment of Drink Detective(tm) kits, our awareness brochures and posters are complete, and we are now filling orders and shipping product. Based on previous Security on Campus promotional campaign success, we believe this program has the potential to generate $300,000 to $500,000 over the next twelve months."
The Drink Detective(tm):
The Drink Detective(tm) provides a revolutionary new tool to fight drink spiking, along with providing enhanced public awareness, and a true deterrent to the crime. This highly affordable, credit card sized test kit can be used to detect over sixty different illicit drugs, including Ketamine, GHB and Rohypnol(r), that can be used for spiking alcoholic or non-alcoholic drinks. WayPoint intends to market "Drink Detective" through its network of qualified distributors into national pharmacy retailers, government agencies, schools, law enforcement, foundations, hotel and gaming establishments, convenience stores, support groups, and via e-commerce.
The Drink Detective(tm) recently won the prestigious "Best of What's New 2004" award for the Personal Health category in Popular Science Magazine. The Drink Detective(tm) has also aired on the nationally syndicated "Life & Style" program by Sony Pictures Television in February 2005, detailing the socially awareness of "Date Rape" and how the Drink Detective can assist in preventing such criminal activity.
About Security on Campus:
Security On Campus, Inc. is a unique 501(c)(3) non-profit grass roots organization dedicated to safe campuses for college and university students. It was co-founded in 1987 by Connie & Howard Clery, following the rape and murder of their daughter at Lehigh University. Security On Campus, Inc. believes that students and parents have the right to know about criminal activity on college and university campuses and was the driving force behind six federal laws concerning campus safety. For more information regarding Security on Campus, Inc. visit www.securityoncampus.org.
About WayPoint Biomedical:
WayPoint Biomedical, Inc., a wholly owned subsidiary of WayPoint Biomedical Holdings, Inc. (Pink Sheets:WYPB), is an innovative biomedical technology firm, specializing in diagnostic tests and devices for screening and monitoring human health, fitness and environment. The Company develops and markets cutting-edge disposable rapid tests that offer both a preliminary diagnostic screen to specific conditions, along with a future path for consumers, medical providers, and first responders to follow regarding their health status or environmental condition. WayPoint's unique and affordable home-based and on-site tests are focused on detecting the cause of a disease or pathogen, as opposed to determining the symptom; becoming a part of the solution to help reverse the escalating cost of Healthcare. The Company's primary target sectors are the Over the Counter (OTC) Self-Testing Market, the Diagnostic Point of Care (POC) Testing Market, and the Homeland Security & Defense Market; three of the fastest growing areas in all of diagnostic medicine and science. For more information on WayPoint Biomedical visit www.waypointbiomedical.com, www.drinkdetectiveusa.com.
Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding WayPoint's performance. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual future results may differ materially from those anticipated, depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, the success of enhancements to WayPoint's brand image, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, including uncertainties relating to global political conditions, such as terrorism. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. WayPoint Biomedical does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.