SAN DIEGO, Sept. 9, 2005 (PRIMEZONE) -- Who's Your Daddy, Inc. (OTCBB:WYDY) announced that the Company has received purchase orders from two national chain convenience stores for its new-to-market 'King of Energy' drink. This news follows a press release issued last week which announced that the Company sold out of its initial production of the beverage in just five days to a San Diego distributor.
The first national chain purchase order was for 6,500 cases of the energy drink, which will be distributed throughout 300 stores located in North and South Carolina. This is only the first of a three-tiered distribution plan which includes branching out to 500 stores and finally to an all-store buy for 3,700 locations nationwide.
Who's Your Daddy, Inc. has also received a purchase order for 6,000 cases of its energy drink, which will be distributed through a second chain of national convenience stores in Michigan. Initially, 320 locations in the Detroit area will receive the beverage, with an anticipated expansion to the chain's 16,000 stores. Edon Moyal, CEO of Who's Your Daddy, stated, "Who's Your Daddy will be going on a cross-country tour over the next six months promoting the Who's Your Daddy 'King of Energy' drink. During the tour, Who's Your Daddy, Inc. will be visiting nationwide distributors, introducing them to the new line of Who's Your Daddy-branded products."
Mr. Moyal continued, "As a company, we intend to focus on licensing the Who's Your Daddy name as aggressively as possible, though the energy drink is an exception to this strategy. The 'King of Energy' beverage is an in-house production and we intend to market it on a national basis as one of the best energy drinks available, which we believe it is."
"We have a great team, a fantastic product, tremendous marketing, and ownership of what is arguably the most repeated catchphrase in today's popular culture. Based on the initial response to the drink, we believe that the 'King of Energy' revenues will eclipse anything that we have projected to date. We are currently way ahead of our projected revenues and way ahead of schedule. We are now on the move and are excited about the future of Who's Your Daddy, Inc."
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a publicly traded licensing company that designs and licenses a variety of products centered around the trademark-protected brand, 'Who's Your Daddy.' Who's Your Daddy, Inc. holds licensing rights to the name Who's Your Daddy for more than 300 products in the U.S., Europe, Canada, Australia and Japan. The 'Who's Your Daddy' range of product offerings are designed to appeal to young men, women and sports fans who strive for "style with authority." Who's Your Daddy, Inc. is traded under the WYDY stock ticker.
This material includes forward-looking statements based on management's current reasonable business expectations. In this document, the words "can," "anticipates," and similar expressions identify certain forward-looking statements. These statements are made in reliance on the Private Securities Litigation Reform Act, Section 27A of the Securities Act of 1933, as amended. There are numerous risks and uncertainties that could result in actual results differing materially from expected outcomes. The material should be read in conjunction with the company's current annual and quarterly reports filed with the SEC, which contain discussions of currently known factors that could significantly impact the company's future.