NEW YORK, Sept. 27, 2005 (PRIMEZONE) -- Vitasti, Inc. (OTCBB:VITS) (the "company") is pleased to announce that is has formulated a line of nutrition bars containing the Brazilian acai berry, which has been heralded as "nature's perfect food" and has been featured on the Oprah Winfrey Show, the Today Show, and CBS News Radio. Two flavors have been formulated, containing Vitasti's Amazon Acai Granola.
Sports nutrition and weight loss product (SNWL) sales grew in the U.S. by 14 percent in 2004 to reach $15.6 billion, according to a report released by Nutrition Business Journal (NBJ). NBJ's Sports Nutrition & Weight Loss Report 2005 forecasts that U.S. consumer sales of all SNWL products will sustain compound annual growth rates of 5-7 percent over the next eight years, reaching sales of $22.8 billion in 2013. Incremental new sales of $700 million to $900 million will be added to the market each year between 2006 and 2013, representing significant opportunities for new products and substantial growth potential for existing products or brand extensions. Vitasti believes that its unique Amazon Acai Berry Nutrition Bars are positioned attractively to capture significant market share in this growing sector.
Higgins, Cohn Brand Management will handle Canadian sales of the new bar line in Canada, Fred Duffner (formerly of Atkins Nutritionals and Revlon) will handle the U.S. market, and Someo International will handle Asian sales -- each amongst the largest distributors of natural foods and nutraceutical products, all of which have the ability to instantly penetrate the global marketplace.
"We're excited to launch another product line in the Amazon acai berry line up. The manufacturer we have chosen to produce our bars produces nutritional products for major brands available in the today's market. Their products are exceptional in taste and quality, exactly what we want to give to our consumers," says Tammy-Lynn McNabb, president of Vitasti.
About Vitasti, Inc.
Vitasti, Inc. is well-known in the specialty foods industry for producing and delivering exceptional nutritional products and services to its customers. One division of the company operates as Vitasti Lifestyle Markets, Bakeries and Cafes, and the second division is in the production of leading-edge nutritional and nutraceutical products.
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.