DENVER, Oct. 5, 2005 (PRIMEZONE) --
When/Where
Oct. 7 & 8 -- 10 a.m.-9:30 p.m., Oct. 9 -- 11 a.m.-6 p.m.
At Park Meadows Mall
Visuals: New and Expectant Moms of Denver Participate in
Entertainment & Educational Events for Mom and Baby Provided by Real
Savvy Moms and its Sponsors
What: Real Savvy Moms(r), a national health and emotional
wellness initiative for the new mother market, launches a
30-day live event tour in 10 key markets. The nationwide
Mall Tour will be in the Denver area at Park Meadows Mall
with a host of games and education activities supported
by Real Savvy Moms' national sponsors. Real Savvy Moms
offers health, parenting, beauty, nutrition, financial
and fitness advice, as well as a community sounding board
for the exchange of common interests and support. The
national tour's goal is to bring education and information
to mothers' neighborhoods.
Hosting the weekend's activities at Park Meadows' center
court is Kathie Larkin, one of three dynamic young mothers
who will co-host the upcoming TV show; "Real Moms, Real
Stories, Real Savvy," a national weekly series made for
Public Television, airing 2006. The event runs Friday and
Saturday from 10 a.m. to 9:30 p.m., and Sunday from 11
a.m. to 6 p.m. Activities include: New Mommy Makeovers;
Children's Story Time; Spin the Bottle game; a Rhythm &
Blue Safety Sing-Along; an Oral Care Game Show; a
Hospital Packing Race; Nutrition Jeopardy; and Toddler
Races.
Purpose: Nationwide, some 4 million new babies are born each year,
many to first-time mothers. While all mothers need a
support system, not everyone has one. Real Savvy Moms is
a new, fully integrated program that galvanizes the power
of Public Television, the Internet, live events and the
relationship that exists between a pregnant woman and her
healthcare provider. Women get 360-degree access to
valuable information and advice.
Research: Generation-X Moms are better-educated, more career
oriented, and more likely to question what they are told
than the previous generation of mothers. Independent
focus groups find that they want reliable information by
combining advice from trusted healthcare providers with
reassurance from sisters, friends and other Real Moms
who've been there. Today's Moms are also tech savvy --
some 96% of new mothers go online for parenting advice
and information, while over 80% of pregnant women surf
the Internet for answers to their pregnancy and parenting
questions. Until now they didn't have a central resource
to go to for all of their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness,
nutrition, pregnancy and post-partum care, who believe in
the Real Savvy Moms mission of being a credible resource
and support for new moms. They include NESTLE(r) GOOD
START(r) SUPREME, ARM & HAMMER(r) Oral Care, Bare
Escentuals(r), CRYO-CELL International, Inc.,
Cottonelle(r), Oreck(r), Smart Choices(tm), Nordic
Naturals(r), and Willow(tm) Organic Baby Products.