SAN DIEGO, Oct. 12, 2005 (PRIMEZONE) -- Who's Your Daddy (OTCBB:WYDY) is pleased to announce that National chain giant Circle K intends to double its original order to include the sugar free version of the "King of Energy" Drink in the coming weeks, when the vendor and distributor agreements are finalized.
As part of its new relationship with Circle K, both companies have begun a cross marketing promotion to roll out both the regular and sugar free version of its "King of Energy" drink throughout the South Eastern States. The kick off of the cross marketing promotion between Who's Your Daddy and Circle K will include sponsoring the product launch for Circle K at the NASCAR event taking place on October 14, 2005 in Charlotte, North Carolina.
Who's Your Daddy will provide models who will be handing out and introducing the new product to an estimated 200,000 attendees expected to be on hand at the NASCAR event this weekend.
Logistics for the distribution of the "King of Energy" Drinks are being handled by McLane Distribution for Circle K, which includes 300 stores located throughout the South East regions.
Who's Your Daddy has opened up an office in Athens, Georgia which will give the company a local corporate presence to support expected further eastern regional retail chain orders.
Edon Moyal, CEO of Who's Your Daddy, stated, "Who's Your Daddy is very excited about having a presence at NASCAR. We believe that a launch of the 'King of Energy' Drinks at a NASCAR event, with over 200,000 people in attendance, is a tremendous opportunity to create the kind of brand awareness that will make Who's Your Daddy a prominent player on the national stage. NASCAR is part of the fabric of America. The history of NASCAR is intertwined with that of the automobile. It boasts a loyalty fan base far in excess of any other spectator sport in the United States, with an 87% dedicated fan base. Being part of NASCAR with Circle K is an exciting event to support the launch of our sugar free version of the 'King of Energy' Drink and a milestone in the rapid growth of our company."
Mr. Moyal continued, "Who's Your Daddy will be continuing its cross-country tour over the next six months promoting both the regular and sugar free Who's Your Daddy 'King of Energy' Drinks. In addition, Who's Your Daddy will be visiting nationwide distributors in order to introduce them to our full line of products."
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a publicly traded licensing company that designs and licenses a variety of products centered around the trademark-protected brand, "Who's Your Daddy." Who's Your Daddy, Inc. holds licensing rights to the name Who's Your Daddy for more than 300 products in the U.S., Europe, Canada, Australia and Japan. The "Who's Your Daddy" range of product offerings are designed to appeal to young men, women and sports fans who strive for "style with authority." Who's Your Daddy, Inc. is traded under the WYDY stock ticker.
This material includes forward-looking statements based on management's current reasonable business expectations. In this document, the words "can," "anticipates," and similar expressions identify certain forward-looking statements. These statements are made in reliance on the Private Securities Litigation Reform Act, Section 27A of the Securities Act of 1933, as amended. There are numerous risks and uncertainties that could result in actual results differing materially from expected outcomes. The material should be read in conjunction with the company's current annual and quarterly reports filed with the SEC, which contain discussions of currently known factors that could significantly impact the company's future.