LANHAM, Md., Jan. 25, 2006 (PRIMEZONE) -- Vocus, Inc. (Nasdaq:VOCS), a leading provider of on-demand software for corporate communications and public relations, announced today that Degussa has selected Vocus software to help manage and automate its public relations efforts. Degussa is the global market leader in specialty chemicals.
According to Jonathan Evans, Director of Corporate Communications of Degussa, the company was looking for a comprehensive system to replace the hodgepodge of wire services and list-building tools it used in the past. Evans also sought to analyze and measure the results of his PR efforts to better plan activities and justify PR expenditures to management.
"With Vocus, we got a one-stop shop for all our PR needs. The software is easy to use and helps us build targeted media lists, distribute press releases and manage our campaigns," said Evans. "Furthermore, with Vocus Analytics we are able to easily measure and analyze our media coverage and provide key metrics that demonstrate to management the value of PR."
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
"Corporate Communications departments are moving away from using disparate PR tools in this new digital communications era," said Rick Rudman, president and CEO of Vocus, Inc. "Vocus provides one comprehensive product that helps corporate communications professionals manage all aspects of their PR efforts in a single all-digital, on-demand solution that is easy to use."
About Vocus, Inc.
Vocus (Nasdaq:VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in four languages, and is in use by customers around the world. Vocus is based in Lanham, Md. with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
About Degussa
Degussa is the global market leader in specialty chemicals. Our innovative products and system solutions make an indispensable contribution to our customers' success, which we sum up by our claim "creating essentials". In fiscal 2004 Degussa's 45,000 employees worldwide generated sales of 11.2 billion euros and operating profits (EBIT) of 965 million euros.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.