NEWPORT BEACH, Calif., Feb. 6, 2006 (PRIMEZONE) -- HEILBrice today announced it has been awarded all point-of-sale and collateral responsibility for Ketel One Vodka.
"Ketel One is a celebrated, iconic brand. We're honored to be working with their products and with their team. They have a great sense of luxury marketing and always consider what is best for the brand," said Hal Brice, chief executive officer, HEILBrice.
"We were looking for a partner who really understood the retail environment and could, at the same time, uphold and build upon the integrity of the brand," said William L. Eldien, President of Nolet Spirits U.S.A./Ketel One. "Based on HEILBrice's impressive history of smart and well-designed in-store marketing campaigns, we believe they are best-suited to appeal to the discerning Ketel One drinker."
Ketel One conducted a formal review beginning in September 2005. A total of 10 other agencies competed for the business along with HEILBrice.
About HEILBrice
HEILBrice specializes in ideas that build business - the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HEILBrice is based in Newport Beach, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include Ralphs Grocery Company, The Los Angeles Times, Los Angeles Clippers, Food 4 Less, and Piccadilly Restaurants.
About Ketel One
For ten generations, the Nolet family has been distilling the finest spirits using techniques and recipes perfected by Joannes Nolet and his successors at the Nolet Distillery in Schiedam, Holland. Ketel One, named after the original distilling kettle number one, is made in small batches using traditional copper pot stills, filtered through charcoal and rested in tile lined tanks until perfect. This costly, painstaking process yields a limited quantity of Ketel One Vodka that possesses a refined elegance, distinctive smoothness and unmatched quality. Ketel One's Web site address is www.KetelOne.com.