CONSHOHOCKEN, PA, Feb. 28, 2006 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com) today announced the creation of its next-generation database of online publisher site specifications. Now, advertisers and agencies can rely on PointRoll as a single resource for updated technical guidelines for hundreds of Web sites, greatly simplifying the process of designing ad campaigns. PointRoll's database is the first to include built-in accountability measures that automatically verify the accuracy of the data as it is requested.
"PointRoll has been instrumental in driving rich media acceptance and adoption," said Melanie Watt, Associate Media Director of Moxie Interactive. "We are excited for this new database as it should help eliminate the difficult process of chasing down the latest specifications for every site. This not only saves our planners time, but also reduces the occasional creative bounce back due to incorrect specs."
PointRoll's advertisements are accepted on every major Web site, and the new database will include continuously updated specifications for hundreds of online publishers and portals, including AOL.com, MSN.com, Yahoo.com, iVillage, and MTV.com. The information will be available to advertisers and agencies free-of-charge so that they can streamline the process of creating ad campaigns.
"We are pleased to participate in PointRoll's efforts to make it easier for advertisers to place rich media buys," said Steven Gold, VP of Sales Planning & Operations of iVillage. "Strong partnerships with leading technology providers like PointRoll deliver a myriad of benefits to our mutual clients; this database is only the most recent example."
The need for an up-to-date, central repository of rich media site specifications has grown rapidly as rich media has become mainstream. In the past 12 months, PointRoll has served more than 29 billion ads, for hundreds of advertisers in the entertainment, consumer goods, automotive and other industries, over hundreds of Web sites. According to Jupiter Research, U.S. rich media spending will grow to $3.5 billion by 2010.
"We're committed to making the process of creating and running rich media advertising as easy and effective as possible," said Tasia Malakasis, Vice President of Global Product Management, of PointRoll. "With almost six years of operational excellence, PointRoll has built strong relationships with leading online publishers and this has in turn resulted in a very strong product offering."
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), powers the most creative, engaging, and consumer-friendly ad campaigns on the Internet. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(r) expanding ads, Tomboy(tm) universal 100K+, TowelBoy(r) snap-back units, BadBoy(tm) floating ads, and PaperBoy Local Delivery(tm), dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit www.pointroll.com.