MOUNTAIN VIEW, Calif., March 28, 2006 (PRIMEZONE) -- Callbright, the leader in total communication management solutions for automotive dealers, was named the Call Tracking Diamond Award Winner in the Auto Dealer Monthly / AutoDealerDaily.com 2006 Dealers' Choice Awards.
Voting for the 2006 awards began late in 2005 when dealers were asked to cast their ballots via surveys contained within Auto Dealer Monthly, or online at AutoDealerDaily.com. According to Harlene Doane, Auto Dealer Monthly editor, "The intent of the survey was to provide dealers and their employees the ability to offer their collective selection of the top providers to the retail auto industry. The awards provide a forum for dealers and dealership personnel to tell the retail industry who they believe provide the best products and services."
In claiming the Diamond Award in the Call Tracking category, Callbright earned 107.2 points, over three full points more than the second place finisher. With almost 16,000 votes for vendors in 20 different categories, winners were selected based on the performance of their offerings, as well as the levels of support and service to their client base and the overall value compared to the cost for the dealership.
Said Jim Wright, Vice President of Callbright, "We are tremendously excited about the Dealers' Choice Award and are very appreciative of the voting support we received from our clients. It is gratifying to know that our customers appreciate the unique features our web-based solutions offer them, as well as the top notch support we provide. As an organization, we are always striving to exceed the communication tracking needs of the dealerships we serve, and this award affirms that we are doing just that."
About Callbright
Callbright, based in Mountain View, California, provides real-time total telephone communication tracking via web-based tools that capitalize on cutting-edge technologies. With tools that enable you to track advertising effectiveness through telephone responses, record and monitor both inbound and outbound calls, and send broadcast messages, Callbright assists in fully capitalizing on marketing investments while also enhancing customer relationships. Additionally, training features provided through the Callbright system help improve the performance of personnel and, ultimately, increase profitability.
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About Auto Dealer Monthly
Auto Dealer Monthly is a publication of AutoDealerDaily.com and is delivered monthly to nearly 33,000 subscribers nationwide. AutoDealerDaily.com is an online service that has been delivering educational and informational material to the automotive retail industry since May 2000. For more information regarding Auto Dealer Monthly or AutoDealerDaily call 888-300-8844 or go to http://www.autodealerdaily.com.