WEST POINT, Pa., May 11, 2006 (PRIMEZONE) -- F. Rick Kettinger, General Manager, Brand Enhancement Services of Colorcon, will give a presentation, entitled "Significant Development: Brand Enhancement Systems for Tablets," at the 19th Interphex Japan, the largest pharmaceutical event in Asia. The conference, addressing the latest pharmaceutical technologies and industry trends, will be held May 17-19 in Tokyo.
Kettinger, an expert on the impact of color, shape and film coatings on solid dosage form identification, reduction of medication errors, and brand enhancement, will present the results of several research studies in this area in the Japanese, European and U.S. markets. His talk will include research on the views of physicians, pharmacists and patients in Japan on preferred tablet colors for various types of medications and case studies on brand enhancement.
About Colorcon
Colorcon, Inc. is the world leader in developing advanced film-coating systems for solid dosage medications. For more than 45 years, Colorcon has assisted pharmaceutical formulation scientists worldwide with tablet formulation, immediate and modified release color film coatings, and advanced science expertise, helping them produce economical, functional and safe products.
BEST(R), the Brand Enhancement System for Tablets, is a Colorcon service that provides marketing and technical expertise enabling pharmaceutical companies to distinguish their tablets through color, shape, high-definition imaging, special coatings, flavors, and product security identifiers. The resulting tablets are designed to improve compliance and reduce medical error, benefiting patients, pharmacists and the health care industry alike. For more information about Colorcon and BEST(R), please visit http://www.colorcon.com/best.