LONDON, Sept. 21, 2006 (PRIMEZONE) -- Quantech Electronics Corp. (Pink Sheets:QTCE), software developer for marketing communications, announced that it has received enthusiastic responses to its mobile-based advertising solutions.
Quantech announced that it has received very enthusiastic responses to its mobile-based advertising solutions for marketers of all sizes. Marketers are showing a high appetite to get connected to cellphones, due to the very personal nature of the medium, and the special demographics of cell phone users. Surveys show that the vast majority of major brands plan to market via mobile phones by 2008, and will allocate up to one quarter of their total advertising budgets to mobile marketing.
Quantech's new mobile platform provides marketers with a flexible scalable solution for cellphone advertising based on different advertising vehicles, including banner advertisements, location based advertising or opt-in services. "In location-based advertising, carriers hook up to GPSs embedded in cellphones, to track user movement so that users receive targeted advertisements of businesses in a specific geographical location, for example," notes Liat Matilsky, CEO of Quantech. "Other options are opt-in advertising services where consumers sign up for advertising about items that interest them. Quantech's platform makes it all happen, and collects important behavioral based marketing data that is so important for marketing at the same time."
"Quantech is continuously expanding its mobile platforms, to make the most of the "fledgling" market for mobile television, which is is forecasted to continue to grow exponentially as well as internationally," added Liat Matilsky. Jupiter Research found that the American mobile video market will generate approximately $501 million by 2010, although it will only represent 5 percent penetration among mobile subscribers. In other words, by 2010, 12 million of the 246 million estimated cell phone subscribers in the U.S. will use mobile video regularly.
About Quantech
Quantech Electronics Corp. is a web-based software development company based in the UK, that offers development services focusing on web-based desktop communication tools, call center support tools, and development packages designed to enhance the effectiveness of web-based advertising and instant messaging. Quantech Electronics Corp. develops powerful, easy-to-use software that enhances the effectiveness and efficiency of its customers' online and offline businesses. Driven to provide comprehensive solution packages for their clients' entire online business needs, Quantech focuses on customized developments for medium to large businesses, as well as start-ups. Offering several unique technologies and forged notable strategic alliances, Quantech's rapid-response systems construct client infrastructure at competitive prices. The company's client base includes medium to large sized businesses, as well as start-ups.
Forward-Looking Statements
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To contact Quantech or access more information, please visit our web site at www.quan-tech.co.uk