IRVINE, Calif., Sept. 27, 2006 (PRIMEZONE) -- Millenigence, the company behind Frucall, and the leading provider of software solutions that deliver information to any communication device, today announced that it will change its name to Frucall. The company also announced the addition of two senior executives to the Frucall management team.
"The name change to Frucall draws upon the company's significant success and brand recognition of its popular, free, phone-based price-comparison shopping service. Frucall's innovative service enables consumers to hear online prices and purchase products using their cell phones, anywhere, anytime," said Frucall co-founder, Saied Kazemi. In the newly named company, Kazemi will be responsible for the Frucall product platform.
The company also announced the appointment of Dr. Behzad Nadji, former Senior VP, AT&T Labs, as Chief Executive Officer. Earlier this summer Antony L. Milner, former VP Marketing of China MobileSoft, and VP, AT&T Global Marketing joined the company as VP of Marketing.
"I am extremely pleased to have accomplished and talented executives join our management team," stated Kazemi. "Behzad's vast technical experience in building large software systems and architecting one of the world's largest networks, in addition to his business vision and industry presence gives Frucall a significant advantage. He brings a unique blend of technological expertise and foresight to Frucall. Additionally, Tony's broad worldwide marketing experience in the consumer and business communications field, together with his advertising industry experience will further accelerate the company's growth," Kazemi said.
"Quickly making informed purchasing decisions with nothing more than a simple phone call, marks a significant shift in consumer purchasing options," said Antony Milner. "Frucall gives consumers the advantages of traditional in-store, hands-on shopping together with easy access to online price information. It also gives advertisers and brands a highly targeted, unique opportunity to engage with consumers at the point-of-sale," he said.
"Frucall has already become the leader in providing price-comparison information at the point of sale," said Dr. Behzad Nadji. "I am delighted to lead the Frucall team in building an information delivery infrastructure that will be used concurrently by millions of consumers throughout the world. Our innovative solutions empower consumers by delivering real-time Information to them; our vision goes beyond price-comparison shopping," he said.
About Frucall -- Frucall is a free, phone-based, price-comparison shopping service for consumers that lets them hear current online prices and purchase products using their cell phones, anytime, anywhere. Unlike many services, Frucall's fast, efficient service works on all phones. Frucall blends the benefits of in-store shopping with the frugal and flexible nature of Internet shopping, providing consumers with a unique and exceptionally convenient shopping experience.