WILTON, Conn., Oct. 11, 2006 (PRIMEZONE) -- GE - Advanced Materials, Silicones today announced the introduction of Silsoft(a) Q cationic amino quaternized silicone terpolymer ("silicone quat") that will help personal care companies offer hair care products that possess a significantly improved ability to soften and condition hair, along with other benefits.
Silsoft Q silicone quat is the most recent new product in the continued expansion of GE's portfolio of personal care materials; it is comprised of a patented cationic amino quaternized silicone terpolymer that combines affordability with a wide-range of advanced features for the personal care industry.
Silsoft Q silicone quat is an excellent candidate for ethnic hair care, due to its excellent conditioning properties and unique softening capabilities. With Silsoft Q silicone quat, it is much easier to wet-comb hair, so the risk of hair damage is reduced. Silsoft Q silicone quat helps consumers maintain smooth, healthy-looking hair that shines. In addition, GE's new product helps to improve hair color retention and to increase hair volume.
Silsoft Q silicone quat can be used to enhance shower and bath products, resulting in a creamier texture that leaves skin with a soft, after wash feel.
"The advanced properties of Silsoft Q silicone quat sustains GE's record of innovation in the personal care industry," said Beatriz Blanco, global marketing manager, "and, that, in turn, helps personal care companies sustain innovation, by providing consumers with highly desirable new sensory experiences."
Silsoft Q silicone quat is a clear, non-yellowing material that enables personal care companies to easily formulate transparent products that consumers associate with cleanliness and purity. Silsoft Q silicone quat is a microemulsion with particles smaller than 100 nanometers that easily and effectively penetrate hair and provide the intended capabilities.
To find out more about Silsoft Q silicone quat, please call 800.295.2392 in North America (+607.786.8131 everywhere else) or visit www.ge.com/silicones.
About GE - Advanced Materials
The Advanced Materials business of General Electric Company is part of the Industrial business group and is headquartered in Wilton, Conn. Comprised of Silicones and Quartz, GE - Advanced Materials is a global leader in providing a range of high-technology materials solutions. The GE - Advanced Materials, Silicones portfolio includes silicone-based products and technology platforms, silanes, sealants and adhesives. The Quartz portfolio includes high-purity fused quartz and ceramics materials. These materials solutions are used as springboards for innovation in hundreds of consumer and industrial applications ranging from car engines and integrated circuits to biomedical devices and cosmetics. Industries served include aerospace, agriculture, appliances, automotive, construction, electronics, furniture and furnishings, healthcare, home care, industrial, lighting, packaging, personal care, plastics, semiconductor, telecommunications, tire, transportation, and water purification. As a Worldwide Partner of the Olympic Games, GE is the exclusive provider of a wide range of innovative products and services that are integral to a successful Games. Experience more at www.ge.com/advancedmaterials
(a) Silsoft is a trademark of General Electric Company.