LONDON, Nov. 28, 2006 (PRIME NEWSWIRE) -- AOL today announced a deal with Juice Wireless (www.juicewireless.com) to launch a trial of the Juice Wireless' JuiceCaster mobile social media application to AOL users in the UK.
JuiceCaster is a groundbreaking mobile application that enables consumers to easily capture and post pictures and videos directly from their mobile phones to virtually any online site or personal page, including AOL AIM Pages and AOL Journals.
Mike Moore, Head of Monetisation Services for AOL Europe, said: "JuiceCaster is exactly the type of application our users want -- an easy to use social networking service which connects mobile phones to the web. This is a leading product delivering open, post-anywhere, mobile picture and video blogging."
"We are thrilled to launch JuiceCaster with AOL in the UK to provide their users with a truly useful and usable mobile application -- posting your mobile phone pictures and videos to the web sites of your choice is something every user understands and wants," said David Herman, CEO of Juice Wireless.
Herman added, "AOL is the ideal partner for us. AOL is the long-time, trusted market leader in offering truly useful, user-friendly and innovative applications to consumers. Integrating JuiceCaster into AOL's trusted brand lets consumers know they are getting an application they want and need from a brand they know and trust."
AOL's co-branded JuiceCaster is planned for launch to UK consumers in early 2007. Sign up is free, but users must have an AOL screenname, which is also free to obtain. Once signed up, the user receives an AOL JuiceCaster application for their mobile phone, as well as the AOL branded JuiceCaster MediaBox.
The MediaBox is the mobile-to-web publishing tool offered as a simple Flash plug-in, which the user adds into their online pages and web sites. Every time the user takes a picture or video with their mobile phone, it is automatically sent to everywhere they have put their MediaBox.
The JuiceCaster application works on virtually any camera-enabled mobile phone and makes the capture and upload of pictures and video from the phone incredibly easy. Straight from the phone, the user can quickly provide relevant tagging information such as title, keywords, location, topic, and community.
JuiceCaster also offers a host of other features such as viewing user generated pictures and videos right on the phone, creating original live videos on the web, making multi-media comments, connecting with friends, creating rich author profiles and much more.
"We view the web and phone as complementary access points and user-generated content as a key application for this generation of consumers," concluded Moore. "The AOL branded JuiceCaster integrates perfectly with our strategy by not just offering a compelling mobile application, but a feature-rich web site as well."
"AOL's diversity of content services and useful applications are one of a kind," concluded Herman. "We look forward to integrating JuiceCaster throughout the AOL experience, so that web and phone become seamless extensions of each other, and so that AOL's web content extends naturally to the mobile handset."
About AOL
AOL is a leading provider of digital communications and content to consumers. The AOL websites, services, and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, VOIP, safety and security features. AOL is also one of the leading online destinations for advertisers.
The AOL services are supplied to subscribers by AOL Europe Services SARL, a company in the AOL group based in Luxembourg. AOL (UK) Limited provides marketing and other support services. Both companies are part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.
About Juice Wireless
Juice Wireless is an award-winning market leader in innovative consumer mobile data services and the creators of JuiceCaster -- the groundbreaking mobile social media application launched on Sept. 14, 2006. Founded in March 2004, and based in Los Angeles, CA, and New York, New York, Juice Wireless employs 30 people and is venture funded by 21 Ventures and Citizen's Communications.