MIAMI, Fla., Dec. 6, 2006 (PRIME NEWSWIRE) -- Cross Atlantic Commodities, Inc. (OTCBB:CXAC), announcing its first retail product ready for distribution launched under the company's own brand name, BlackWhiteCoffee.
Jorge Bravo, VP Business Operations, stated, "We are very excited about our new product line. We are just beginning to market our product throughout the United States, presenting to all major retailers and distribution houses with receptive response much to our delight." The company will be manufacturing product in both Europe and the United States, commencing manufacturing in Europe in December 2006. Cross Atlantic is actively deploying distribution channels in Europe, concentrating in Denmark and the UK utilizing our European office. Distribution will begin first quarter of 2007 through our current networks, with additional sales to be driven from our web based marketing effort. We will launch this effort with a "direct from source, direct to consumer" marketing approach.
BlackWhiteCoffee is a series of high quality consumer products manufactured by Cross Atlantic Commodities, Inc. in joint venture with the coffee growing communities ensuring sustainable business and trading terms for the individual farmer and a superior quality for the consumer.
BlackWhiteCoffee is made with the finest green coffee beans available, made from AA Arabica that originates from the Region of Mt. Elgon, in East Africa. BlackWhiteCoffee is a truly sophisticated blend, ensuring the consumer one of the finest coffees available. Buying green coffee at origin enables us to eliminate the middleman, which gives us a competitive edge when evaluating on a cost basis. Our low cost basis benefits sales on two fronts. Cross Atlantic is now able to provide exceptional quality products with increased profit margins, since we are direct to source, and distributors and retailers are enticed by our cheaper prices. Our marketing strategy is to give the retailer a healthy margin, meanwhile selling a premium coffee at well below our competitor's prices.
"It was a natural progression for us to commence our Wholesale Food Division by launching our own retail brand," commented Michael Enemaerke, CEO for Cross Atlantic. "BlackWhiteCoffee is a strategically important product line for us, and we are truly excited to see it come to market."
About Cross Atlantic Commodities, Inc.
Cross Atlantic Commodities, Inc. (OTCBB:CXAC) is a diversified commodity importer and holding company, specializing in the coordination of bringing unique food products from the source to commercial worldwide markets. Cross Atlantic Commodities' offices in New York, Miami, Copenhagen and Kampala provide global reach and focus on product diversification. Cross Atlantic Commodities will through its wholesale food division work with major retailers in sourcing and importing unique food items for the U.S. markets. The company also plans to brand and manufacture its own line of commodity products and the company is just announcing its first retail product ready for distribution launched under its own brand name, BlackWhiteCoffee.
For more information on Cross Atlantic Commodities, Inc. or its investment opportunities please visit http://www.crossac.com or contact its corporate headquarters at (754) 245-6453.
Forward-Looking Statement: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.