Hang With Snoop Dogg at the 2007 Snooper Bowl!
BURLINGAME, Calif., Dec. 13, 2006 (PRIME NEWSWIRE) -- Mobile entertainment providers Limbo 41414 and Media Cartel, Inc. have teamed up with Jakks Pacific, Inc. (Nasdaq:JAKK) and GRAMMY(r)-winning rapper Snoop Dogg for a "Dog Meet Dogg Sweepstakes" to promote JAKKS' new JPI Pets Snoop Dogg line and benefit the Snoop Youth Football League. Now through January 16, 2007, Limbo 41414 technology will host cell-phone driven, text-messaging-based Limbo Auctions featuring multiple Snoop Dogg prize packages, including signed CDs, Snoop Dogg pet products from JPI, and a chance to hang with the Doggfather himself at the third annual Snooper Bowl event taking place on Super Bowl weekend in Miami, Florida.
Over the course of the Limbo Auction, Limbo 41414 users will bid on a chance to win daily and weekly Snoop-themed prizes. The prizes include new Snoop Dogg pet products such as faux fur coats, hoodie sweatshirts and other JPI Snoop Dogg pet toys, as well as exclusive Snoop Dogg ring tones for cell phones and his just released album Tha Blue Carpet Treatment and will be awarded to the lowest unique bidder through Limbo 41414's premier "upside down" Limbo Auction. A percentage of the proceeds from the Snoop-themed Limbo Auction will go to the Snoop Youth Football League, which has been bringing football leagues to underprivileged youth since 2004.
The new line of Snoop Dogg branded pet products featuring dog toys, apparel and accessories inspired by the iconic Doggfather himself, including items featuring a sound chip that plays signature Snoop Dogg phrases, is also available for pre-order on www.Amazon.com.
The "Limbo Auction" is an innovative, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from other sweepstakes in that it's truly an interactive game where the winner makes the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.)
Cell phone users in the United States and Canada can bid on the grand prize trip to the Snooper Bowl at any time by sending a text message with the keyword SNOOP to 41414 for a fee of $1.99, from which $.85 will be donated to the Snoop Youth Football League.
For more information and complete rules about the Dog Meet Dogg Sweepstakes visit www.41414.com, www.SnoopDogg.com, www.SnoopYouthFootballLeague.com, or Snoop Dogg's MySpace page.
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).
Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.
About Media Cartel
Media Cartel, Inc. (www.mediacartel.net), is a full service marketing and promotions agency with a concentration on emerging technologies. The company recently entered into a joint partnership with Limbo 41414 as a way to introduce mobile marketing, strategic alliances and compelling, brand building opportunities such as the Dog Meet Dogg Sweepstakes to their clients and the mobile market space. Media Cartel aggregates technologies and builds solutions that both extend brands, increase revenue while building across the board costs efficiencies.
Because of Media Cartel's diverse experience and client-centric approach, we offer scalable products on both the front and backend, including preference marketing, eCommerce solutions, integrated web and Flash sites with dynamic content management systems built in, tracking, database development and reporting, as well as graphic design and production, broad based marketing, outdoor, copywriting, public and media relations, research and customer relation management.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (Nasdaq:JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(tm), Play Along(r), Flying Colors(r), Creative Designs International(tm), Road Champs(r), Child Guidance(r), Pentech(r), Trendmasters(r), Toymax(r), Funnoodle(r), Go Fly a Kite(r), Color Workshop(r), JPI and Plug It In & Play TV Games(tm). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.
This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.