BURLINGAME, Calif., Jan. 4, 2007 (PRIME NEWSWIRE) -- How much would you pay for the perfect getaway for two, including luxury accommodations at Zermatt Resort & Spa - Utah's newest resort, roundtrip airfare, gourmet meals, lift tickets, ski rentals and massages? The mobile entertainment company Limbo 41414 has awarded similar prizes to Limbo Auction winners, where the lowest unique bid wins - not the highest bid, for as little $1.70.
Limbo 41414 and Zermatt Resort & Spa are offering players the chance to win a VIP Ski Trip to Zermatt Resort & Spa through January 16th. One lucky Limbo Auction winner will be awarded a trip for two, including: four-days, three-nights accommodations at Dolce's Zermatt Resort in Midway, Utah, including round-trip coach-class air transportation, gourmet meals, lift tickets, equipment rental and 60-minute massages. Cell phone users in the United States and Canada can play in the Zermatt VIP Ski Trip Limbo Auction by sending a text message with the keyword SKI to 41414. For complete rules, or to play online, visit www.41414.com.
Limbo 41414 is defining a new category of mobile, as in "take it with you", entertainment with its text-message based game play. The company's premier product - the "Limbo Auction" - is an addictive, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that it's a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). Limbo Auction play is now available via the web as well at www.41414.com.
Since launching in December 2005, Limbo 41414 has run more than 450 Limbo Auctions, awarding more than $450,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo's online store.
Zermatt Resort & Spa, Utah's newest spectacular resort, spa and conference destination is located midway between Park City and Sundance and only 45 minutes from Salt Lake City International Airport. This ideal setting for a meeting or getaway is just 10 minutes from the Deer Valley Resorts Gondola with free ski shuttle service.
For more information about the Zermatt VIP Ski Trip Limbo Auction and other prizes currently featured in Limbo Auctions, visit www.41414.com.
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).
Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.