MAKATI and MANILA, Philippines, Jan. 17, 2007 (PRIME NEWSWIRE) -- Clarisa Rojo, CEO of Software Effective Solutions Inc. (SES) (Pink Sheets:SFWJ), a provider of CRM software, today announced that British Airways will test Effective's mobile module software for its Executive Club program mobile communications.
British Airways, UK's largest international scheduled airline, which flies to over 550 destinations worldwide, will begin testing Effective Mobile's suitability to upgrade and manage its cellular communications with its Executive Club members. The airline plans to use Effective Mobile to send information and special offers to Executive Club members in real time, directly to their mobile phones, and allow members to make their reservations on their mobile phones as well.
"British Airways strongly emphasizes its full-service nature, and its concern for its customers' convenience. Effective will add a new layer of accessibility and convenience through the use of mobile phones. Not only will the airline be able send real time messages and offers to members of its Executive Club, Effective's Mobile module will also allow Executive Club members to make their reservations directly on their mobile phones, whenever and wherever they are," notes Clarisa Rojo, CEO of SES.
About British Airways
British Airways is the largest airline of the United Kingdom and the third largest in Europe (behind Air France-KLM and Lufthansa), offering more flights from Europe across the Atlantic than any other operator. Its main hubs are London Heathrow and London Gatwick, with wide-reaching European and domestic shorthaul networks, including smaller hubs at other UK airports including Manchester, from which some longer-haul flights are also operated. In 2006, British Airways flew over 35 million passengers and was awarded the Skytrax Airline of the Year award.
About Effective
Effective is a unique, technologically advanced Customer Relation Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large Telecom operators, mainly in the Asia Pacific (APAC) region.
This software tool, aptly named "Effective," maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web-based management tool, allowing organizations to manage, monitor and track their relations with their customers over the internet, from outside the office.
About SES
SES Inc. is a Philippine-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package includes many Customer Resource Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality.
Forward-Looking Statements
Certain statements in this news release may contain "forward-looking'' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.