ORLANDO, Fla., Feb. 8, 2007 (PRIME NEWSWIRE) -- Century Group (Pink Sheets:CEYG) has decided to refocus its objectives on providing non-traditional revenue sources for broadcast media in order to increase its value to its shareholders.
As many broadcast media companies today struggle to find a way to keep the interest of a listening audience that dedicates more and more time to listening to and watching internet media, new methods of non-traditional revenue are needed. Century Group Inc's president Dan Bordui explains, "Century Group is changing direction and focusing on addressing online needs for traditional broadcast media. There is an entire market of people who spend increasingly less time listening to radio or watching TV, preferring to spend their leisure time on the internet. Traditional media companies need to find a way to reach out to those consumers and still provide them with something that they want."
Mr. Bordui is familiar with this concept, as he was a founder of BroadcastBid.com, a leading online non-traditional revenue provider that has proved very successful.
"Century Group, Inc. is looking for ways to let mainline media companies do just that," Bordui continues. "Its immediate goal is to provide exciting new opportunities in non-traditional revenue and content offering in the online media space to compliment offline advertising and marketing. We're currently investigating entering into partnerships with similar media companies that are focused on providing revenue in the online media world."
The Market News First logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3162